WHH Blog Pics-9

How To Create An Agricultural Job Ad That Gets Results

WorkHorse Hub April 9, 2018

 

Masterfully writing an ag job ad is key to finding the right person for your team. A well-written, effective advertisement for an open farm or agricultural enterprise engages readers and draws in qualified talent.

There is an art to crafting ag job ads that work: knowing what information you include, what things you leave out, and how to pull it together, effectively marketing your company and the open position.

We understand that at one point everyone has to tackle writing their first ag job ad. Our goal here at WorkHorse is to make the process easier for you!

Do’s and don’ts of writing an effective ag job ad

You can have an amazing job opening that you’re trying to fill, but if the job ad is written poorly, your application rate will be low. To fill a job you have to be your own biggest cheerleader, your most effective marketer.

Your job ad has to be appealing, engaging, and showcase the best attributes of the job and your company.

We understand this doesn’t always come easy for people. The team here at WorkHorse has put together the following tips on creating an effective ad, to help get you started off on the right track.

Focus on the target audience

The face of ag is changing. It is a thriving industry that is appealing to more professionals such as scientists and engineers, business majors, and agronomists. To attract ag workers with the job ad you have to write towards your target audience and speak in a manner that appeals to the segment of the workforce you want to reach.

What to include in your job ad

  • Specific, relevant, job title. Avoid creative, catchy phrases. Job seekers search for simple titles relevant to the position they want. Having a specific job title increases the chance they will find your ad when searching.

  • Short, engaging overview/summary of the job. Keep this at 1-4 sentences, but include a description of the job’s major function, and why the job is important to both the company and the ag industry as a whole.

  • Focus on growth and development within the company. This gives a job seeker a look at the bigger picture and opportunities that are available down the road.

  • Feel for culture. Finding a highly qualified candidate for your job is important, but it’s also important the employee be a good fit and enjoy the overall working atmosphere. Highlight cultural benefits such as bonuses, flexible schedules, on-site daycare or gym facilities if applicable.

  • Call to action. In marketing terms, a call to action is an instruction that provokes a response from the reader. Include important information on HOW they can apply, and where they can learn more about the job or company.

What to avoid in your job ad

Just like you should include certain content, there are a handful of things to avoid putting into your job ad as well. It might not seem like a bad thing to include some of these, but research shows it will subconsciously deter job seekers.

 

  • Superlatives or extreme modifiers. These words are seen as boastful, or over-inflated, often deterring women or underrepresented minorities from considering your job.

  • Buzzwords. While they may seem fashionable at the time, or in the given context, these words or phrases often hold little meaning but are used to impress the audience.  

  • List of everyday mundane tasks. We get it, with every job there is going to be tasks that aren’t so interesting to handle. Save this information though for an interview, or until job training begins.

  • Masculine or feminine words. Research has shown certain words that while subtle, gender-biased language can be detrimental in writing. Check out the Journal of Social Psychology for a list of masculine and feminine-coded words to avoid.

Additional tips that work

  • Keep the job ad concise. This is a job posting, not a full job description. You want to highlight the important aspects of the opening without providing every little detail.

  • Focus on important details early in the ad. When we read something, our brains are wired to give the most attention to the initial content. Put all of the important points in the beginning when you have a candidate’s maximal attention.

  • Ask other employees for help. They offer valuable insight into the qualifications needed by a new hire, and advantages of the company you may overlook.

  • Format your job ad for mobile viewing. Many job seekers scan through websites while on their smartphone. Make it easier for them to read your ad by using short words (no more than 3 syllables), shortened paragraphs, and break content into bulleted points to highlight important details.

  • Create an urgency for the candidate to apply. Promote the job and your company in a way that makes even a happily employed, not-really-looking-for-work person feel the need to immediately submit an application.

  • Edit, edit, edit! Before submitting a job ad for publishing, proofread the entire thing, check grammar and spelling, and then do it again. After you’ve looked it over a couple of times, have someone else do it too. You only have one chance to make a good first impression!

Creating a successful ag job ad template

We’ve covered what to include, and what to avoid in your job ad. Now it’s time to talk about the actual process of creating a template and writing the ad itself.

No matter what job is open, it would suit you well to start with a general job posting template, and then save the digital file before filling in information. Down the road when you need to create another ag job ad you already have a template on file. All you’ll have to do is open the file and start entering info.

Start off by creating a document that has sections for the job title, a brief overview/summary of the position, primary responsibilities, qualifications (this could be split into two sections, “required” and “desired”), and a company description. Insert brackets where information needs to be added for the specific job, and then save the template. You could also write the section on the company before saving as this information primarily stays the same from ad to ad.

Still not sure what to include?

Don’t worry, we know even with a template, including the right information in your job ad can be a daunting and difficult exercise. We looked at our most commonly posted jobs and have compiled a handful of competencies for each job; use these to start building your ideal job ad to attract ag workers.

And if you’re short on time, or struggling with the process, don’t forget that WorkHorse is here to help in many different ways. Instead of writing a job ad yourself, let us streamline the process through our platform. Using our services is much easier than posting on public job boards.

Key competencies examples

Keep in mind these are common examples and may not apply specifically to your job...

Farm Labourer

  • Operate tractors, air drill, sprayer, tandems, semi, swather, combines, grain cart.

  • General equipment maintenance, yard work.

Equipment Operator

  • Drive tractor with implements to plow, plant, cultivate, and harvest crops.

  • Drive semi-truck to haul harvested crops.

  • Drive truck or tractor with trailer attached, alongside crew loading crop or adjacent to the harvesting machine.

  • Repairs and services farm machinery.

  • Sprays fertilizer or pesticide solutions to control insects, fungus, weeds, and diseases.

Mechanic

  • Repair and reassemble machines and equipment, make adjustments as necessary.

  • Repair or replace defective parts, using hand tools, milling and woodworking machines, lathes, welding equipment, grinders, or saws.

  • Test and replace electrical components and wiring, using test meters, soldering equipment, and hand tools.

  • Drive trucks to haul tools and equipment for on-site repair of large machinery.

  • Install and repair agricultural irrigation, plumbing, and sprinkler systems.

Agronomist

  • Provide sound agronomic advice based on current conditions, past performance and the future needs of the farm.

  • Work with input suppliers and lead agronomist to create the best recommendations for each field.

  • Work closely with the farm team to stage application dates, establish protocols and advise on safety with products.

  • In-field crop scouting, including post weather event scouting for damage, and recovery potential.

Job ad examples that work

Even the best writers can stumble and run into creative roadblocks at times, so we’ve put together some templates for common ag jobs. Use them for inspiration to try to get your creativity flowing.

Even the best writers can stumble and run into creative roadblocks at times, so we've put together a template and an example to provide inspiration! Click the links below to check out these examples.

Conclusion

Finding the perfect candidate for your open farm or agricultural business job is leaps and bounds easier when you start with an effective job ad. Creating a compelling ag job ad doesn’t have to be difficult for you, as long as you understand what should be included, what to avoid putting into the ad, and how to actively use your ad as a powerful marketing tool for your job.

We want to help make this process straightforward and as painless as possible -- writing an ad to find the right employee shouldn’t be hard!

Make sure to utilize the above tips and resources, and as always, reach out to the team at WorkHorse if you have questions or need assistance!

Get started making your job ad on WorkHorse.

Login Now!

Back to All Posts

Subscribe Here!